2 Important Ways Your Business Can Change the World
Your customer wants products and services that provide value in numerous ways. These are benefits and outcomes more satisfying to your customer than the money they are willing to spend. Although monetary value is almost always a factor, that old saying usually rings true, “You get what you pay for”.
Business 101: Price does not adequately determine the value of your products and services. Many times, the quickness of delivery, the security or stability a product or service provides, and the very experience of owning that product or receiving that service is actually more important to your customer than the product in and of itself.